Women 5.0 digital skills for a digital marketplace
5 Weeks Program
We are committed to bridge the gender gap in digital access and competences for women and girls. That’s why we have created Women 5.0 to help reduce the gender digital divide by promoting meaningful access to digital technologies and digital literacy.
Would you like to build a career with digital skills but you don’t know where to start?
You don’t know where to need and you don’t even have a computer or a stable internet connection?
Send us an email or register here and we will take care of it!
Curriculum
Week 1: Introduction to Digital Skills for a Digital Marketplace
- Understanding the importance of digital skills in today’s marketplace
- Identifying key digital skills required for success
- Building digital literacy and fluency
- Setting goals and developing a plan for digital skills development
- Handout: Digital skills self-assessment and goal setting template
Week 2: Building a Digital Presence
- Creating a professional online presence
- Developing a personal brand
- Building and optimizing social media profiles
- Creating a personal website or blog
- Handout: Social media optimization checklist
Week 3: Digital Marketing Fundamentals
- Understanding digital marketing channels and tactics
- Conducting market research and analysis
- Developing a digital marketing strategy
- Creating and delivering engaging content
- Handout: Digital marketing strategy template
Week 4: E-commerce Basics
- Understanding e-commerce and online marketplaces
- Identifying opportunities and challenges in e-commerce
- Creating an online store or selling on existing platforms
- Managing and fulfilling orders
- Handout: E-commerce platform comparison chart
Week 5: Advanced Digital Skills and Tools
- Most used digital productivity tools
- Developing advanced digital skills
- Understanding analytics and data-driven decision making
- Learning about automation and workflow tools
- Developing cybersecurity awareness
- Handout: Cybersecurity checklist
Workplan & Handouts
Workplan:
Each week, there will be a 3-hour workshop session that will consist of a presentation on the topic, followed by interactive activities and group discussions. Participants will also have the opportunity to receive feedback on their progress and ask questions about the content.
Handouts:
Participants will receive a set of handouts each week, including templates, checklists, and guides that they can use to apply the concepts learned in the workshop to their own digital skills development.